Findings: According to the survey findings of this study, Convenience, Web site functionality, Customer service have significant influence on customer satisfaction on online shopping.
Chapter 2 Literature Review Introduction to Literature Review. This chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study. Throughout this chapter, there will be comprehensive discussion on theoretical and practical views of previous studies done in online shopping.
This study titled “A Study on Customer Satisfaction towards Online Shopping in Chennai City” has been undertaken to understand the factors influencing customers’ online shopping decisions and how these factors affect customer satisfaction.There are few causes that influencing the customer satisfaction from their online shopping provider due to the changing preferences and satisfaction toward the demand and services provided .However the literature review of the factors will be discussed as below.Literature Review on Customer Satisfaction Dr. Ankur Saxena (Technocrats Institute of Technology - MBA, Bhopal, India) 1. Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. In.
A clear understanding of customer online shopping experience could help the online marketers to satisfy their needs in an effective manner and can ensure satisfied and loyal customer base. Review of Literature. As the possibility of internet is expanding, it becomes a popular marketing channel10.
REVIEW OF LITERATURE The references for the literature review used for the problem in hand are as follows: Seth et al (2008) analyzed that there is relative importance of service quality attributes and showed that responsiveness is the most importance dimension followed by reliability, customer perceived networkreview of literature in customer satisfaction of cars Customer Satisfaction Survey.
D. Prior Literature of Factors That Impact Customer Satisfaction on Online Purchasing It is imperative to be able to measure customer satisfaction in the context of e-commerce since this will define the success of the vendors (9). The literature suggests each research is different mainly by the antecedent factors of.
LITERATURE REVIEW 2.1 INTRODUCTION This chapter begins with the research framework of the study, followed by the. quality and customer satisfaction as well as loyalty in Korean restaurants. Another seminal work is the study conducted by Dube et al. (1994). Dube et al.
Customer satisfaction in online shopping has been an eminent research topic due toabsence of face interface between the customer and service provider. The literature review has been done to uncover the varied factors affecting the mindset of the customers while.
Key Factors of Online Customer Satisfaction Dincer, Caner. current literature. In this study, the customer satisfaction is taken into account using. are highly associated with customer satisfaction (Cho, 2010). Online shopping depends on the use of computer systems.
LITERATURE REVIEW 2.0 Introduction This chapter begins with the research framework on the consumer adoption of online grocery shopping. There is followed by the literature review for each of the constructs, namely perceived convenience, perceived information accessibility.
REVIEW OF LITERATURE. Shakir Hafeez; SAF Hasnu (2010) states that Customer satisfaction is a crucial element for the success of all businesses. One of the biggest challenges for a market is how to satisfy and retain the customers. This study is based on Mobilink’s prepaid customers.
This statistic compares the global consumer satisfaction with online shopping to their in-store shopping experiences.
LITERATURE REVIEW For the survey of existing literature, the research papers published in Journals, Reference books, Magazine, internet, government report etc were referred. The observation and findings presented in this section are based on this literature review.
Researcher conducted literature review to identify the factors impacting the mind of consumer while taking buying decision. On the basis of available secondary data, the. Factors with highest customer’s satisfaction were price, break, safety, price-up, tyre quality and factors and with.